Are you looking to learn more about Interactive Marketing tools and techniques in a concise, clear, and easy way?
If so, I suggest you to look for Information Graphics (INFOGRAPHICS). They are easy to read, easy to understand, and easy to remember. Recently, I was browsing the web, looking for blogs, articles, websites, and INFOGRAPHICS related to the evolving area of Interactive Marketing. Eventually, I found a clear, creative, and well-thought out INFOGRAPHIC by a blogger, Troy Sabin, at http://troysabin.com/. It was about various types of Interactive Marketing tools and techniques; and I was so amazed with the illustrated information that I decided to recommend it on my blog.
I think this INFOGRAPHIC is able to answer almost all of your general questions about the tools and techniques involved in the area of interactive marketing.
** Blogger: Troy Sabin (Web, Mobile, and Social Software Design & Development)